Every Day


Everydaykitco - DIYA recent product photography session involved shooting some largish flatlays and box arrangements for ‘The EveryDay Co’ based in Hitchin, Hertfordshire. Something a little different for me as I do relatively few flatlays.  The job entailed shooting most of the products against white, these were first processed within Capture One Pro with a selection being exported to Adobe Photoshop where some of the backgrounds had colour tints added to match the colours of the final website.

The main issue was ensuring that the products were arranged and looked fairly uniform. The range of products and texture meant lighting could be problematic, with everything from dark objects, chrome reflective surfaces and plastic reflective packaging.

For the lighting, I used several flash units, and a large softbox, but still struggled to get soft enough light. I ended up bouncing the studio flash off a white ceiling, this gave me a good widespread of light that was soft enough to cover most of the products.

The boxed pack shots also came with their own problems in that there were many products, again with many different reflective surfaces. But with some careful arrangement, blue tack and sticky dots, I got the results I wanted.


While the shoot took a little longer than I first envisaged, it was worth it and added some improvements to my lighting setups.

You can see the end results and the wonderfully practical Everyday Kits on the Everyday Kit Co website – Visit Website